Somewhere during the early ‘90s, everyone realized the immense potential of outsourcing industry. With telecom/data rates on the decline, we saw call centre, KPO, BPO, captive units grow rapidly, changing the lives of a whole generation and realizing the dreams of an entire country.
With jobs, money, prosperity; a slow cultural impregnation has also taken place. We never realized when 31st Dec became the be all and end all of cyclical culmination of celebration. We never realized when Diwali holidays became a rarity and Christmas holidays became a norm. Ladoo/Barfi gave way for Cakes; Jalebis became Donuts; Lassi became too heavy to handle and Coffee light.
All this happened in India coz the jobs coming in were from countries like US, UK etc. I wonder what would have happened if the jobs would have originated from India and Indian culture would have influenced countries around the world.
The light footprint…
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